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Who We Are

Our Company

African Flavour Books was founded in 2013 Fortiscue and Nokuthula Helepi. The company is based in Vanderbijlpark in the Gauteng. The company sells African literature and vernacular literature from South Africa. The company also sells music, movies and stationery.

Our Values

  • Integrity - We strive for open, honest and fair relationships with our clients and maintain highest standards of ethical behaviour at all times
  • Motivated People - We have passion for growing and empowering our people who are confident, motivated and have pride in their work.
  • Customer Service Excellence - We instil trust and confidence in our customers by responding to their needs with speed, professionalism and care.
  • Passion for Excellence - We strive to be the best in meeting or exceeding customers’ expectations and we seek effective solutions in all we do.
  • Continuous Improvement - We continuously and proactively strive for stretch targets and challenge the boundaries to find innovative solutions. We invest energy, training and support in achieving this.


To be a world-class African bookshop that provides high quality African products by providing an excellent customer service.


Our company's mission is

  • To provide high quality books, music, movies, stationery and gifts.
  • To provide a highly advanced bookstore.
  • To provide a highly advanced and interactive internet site.
  • To provide excellent customer care service.
  • To provide an relaxing environment.

Our Team

Fortiscue Helepi

Fortiscue Helepi

Executive Chairman
Nokuthula Helepi

Nokuthula Helepi

Managing Director

Testimonials and Awards

  • I really appreciated the very good service I received from your staff.

    Tshepo - Customer
  • The best source of African Literature in the Vaal Triangle. Great Place!

    Khaya - Customer
  • I love it!!!

    Sancho - Customer